Admits that company discriminates against white people in hiring.
LOS ANGELES, Kalifornia (PNN) - Mar. 5, 2025 - The latest undercover video from O’Keefe Media Group showcased State Farm Vice President of Innovation and Venture Capital Haden Kirkpatrick, who revealed during his conversation with and undercover journalist that the company is moving away from hiring white people, and said homeowners who lost their homes in the Los Angeles wildfires were to blame for their own losses.
OMG later revealed that Kirkpatrick was fired from his position over his remarks to the OMG undercover journalist.
"A company like State Farm has to deal with all sorts of existential threats," said Kirkpatrick, describing his role in the company on the undercover video. "Whether it is consumer trends or technological disruption, whatever. Sh*t’s changing. It’s changing really fast. The CEO at any given time is responsible to the Board to figure out how we are going to deal with the future; and the CEO doesn’t want to have to f*cking figure that out."
Kirkpatrick says he makes "pretty PowerPoints" for a living, and that his job "is to help State Farm stay ahead of the curve and not get disrupted."
He later said he tasks his HR team with finding "the kind of profile of the workforce of the future. I want the 2040 workforce. So, go map for me the demographic profile of Amerika in 2040. I’ll make a carbon total of that."
James O’Keefe said the "2040 workforce" is defined as "a labor force that is centered on having more Hispanic and Asian employees." O’Keefe continued, "noticeably, whites will be less represented in this 2040 workforce as a model for companies across Amerika."
The undercover reporter asked what this meant, and Kirkpatrick responded, "more Hispanic and Latino." He later added, "I want more of a mix. I want to get them more technical, more stimulated." He said that meant there would be "bias." When asked if this would be "to your own kind," meaning white people, Kirkpatrick responded, "no, away from my own kind."
He spoke on the insurance company pulling policies of homeowners affected by the devastating Los Angeles wildfires in the months before the blazes started. The undercover journalist said that it seemed "kind of, I don’t know, orchestrated," to which he said, "I mean, it kind of is, but not in the way that you would think."
He said that property prices in Kalifornia "appreciate more than seven percent per year." He said that the Department of Insurance in Kalifornia is "highly regulated," and that "our people look at this and say, 'sh*t, we’ve got like, maybe $5 billion that we’re short if something happens."
"We go to the Department of Insurance and say, 'we’re overexposed here. You have to let us catch up our rating,' and they’ll say 'eh' because the Department of Insurance - the Insurance Commissioner is an elected position in Kalifornia. He’ll say 'nah.' And we’ll say, 'Okay, then we are going to cancel these policies.'" He said that a review for a request from the company to increase rates goes into a queue that could take upwards of two years address.
Speaking on those who lost their homes in the fires, Kirkpatrick said, "Like in Marin County and Northern Kalifornia, or some of the fringe areas like where the Palisades are, there should never be houses built in the first place."
"Where, like, people want to be built in areas where they have natural areas around them for their ego. But they’re also - it’s a f*cking desert. So it dries out and it’s a tinderbox. Also, it is predictable. If you are an insurance professional, it is predictable."
The Palisades and Eaton wildfires broke out in early January in Los Angeles, with the former burning over 23,000 acres and the latter burning just over 14,000. Other smaller fires also broke out during this time. In the Palisades fire, CalFire estimates that around 7,000 structures were destroyed and over 900 more were damaged. 12 people died in the Palisades fire. In the Eaton fire, over 9,400 structures were destroyed and an additional 1,000 were damaged. 17 people were killed.
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