Wal-Mart to cut 11,200 jobs at Sam's Club!
NEW YORK - January 24, 2010 - Wal-Mart Stores, Inc. said Sunday it is cutting about 11,200 jobs at its Sam's Club warehouse division as it outsources in-store product sampling to marketing company Shopper Events in an effort to win more customers and boost lagging sales.
The terminations represent about 10% of the warehouse club operator's 110,000 staffers across its 600 stores. About 10,000 members of the demonstration department, most part-time workers, were let go. The company also cut its new business membership representative positions, affecting about 2 staffers per store, or about 1,200 staffers in total.
Employees were told the news at mandatory meetings on Sunday morning.
"In the club channel, demo sampling events are a very important part of the experience," said Sam's Club CEO Brian Cornell in a phone interview with The Associated Press. "Shopper Events specializes in this area and they can take our sampling program to the next level."
Shopper Events, based in Rogers, Arkansas, currently works with Wal-Mart's namesake stores on in-store demonstrations. Sam's Club is looking to the company to improve sampling in areas such as electronics, personal wellness products and food items to entice shoppers to spend more.
Sam's Club has performed weaker than Wal-Mart Stores Inc.'s namesake stores in the U.S. and abroad. Cornell has been working to improve results since taking the helm in early 2009, introducing new store formats, price cuts and offering more variety and more brands of items from take-home meals to baked goods.
The terminations represent about 10% of the warehouse club operator's 110,000 staffers across its 600 stores. About 10,000 members of the demonstration department, most part-time workers, were let go. The company also cut its new business membership representative positions, affecting about 2 staffers per store, or about 1,200 staffers in total.
Employees were told the news at mandatory meetings on Sunday morning.
"In the club channel, demo sampling events are a very important part of the experience," said Sam's Club CEO Brian Cornell in a phone interview with The Associated Press. "Shopper Events specializes in this area and they can take our sampling program to the next level."
Shopper Events, based in Rogers, Arkansas, currently works with Wal-Mart's namesake stores on in-store demonstrations. Sam's Club is looking to the company to improve sampling in areas such as electronics, personal wellness products and food items to entice shoppers to spend more.
Sam's Club has performed weaker than Wal-Mart Stores Inc.'s namesake stores in the U.S. and abroad. Cornell has been working to improve results since taking the helm in early 2009, introducing new store formats, price cuts and offering more variety and more brands of items from take-home meals to baked goods.
