ATLANTA, Georgia (PNN) - August 31, 2023 - A new beer brand that sprang into existence alongside the far-reaching boycott of Bud Light has already surpassed $1 million in sales and can now be found in stores in two states.
When Bud Light teamed with transgender activist Dylan Mulvaney back in April, one father decided to take matters into his own hands and launched his own beer - Conservative Dad’s Ultra Right.
In a commercial announcing Ultra Right, Seth Weathers described the brew as a “100 percent woke-free beer.”
In a video released a few weeks later, Weathers vowed, “Ultra Right beer and this movement will never be stopped, no matter what they throw at us.”
Apparently, he was right.
While Ultra Right was initially only for sale online, it is now being distributed to stores in Georgia and Arkansas, and Weathers is working on adding several other states to that list.
“We’re sending this beer out by the tractor-trailer load,” he said.
“First they mocked us,” Weathers said in a statement. “They said we’d never sell any beer, they said we’d never get the beer made, they said we would never get distributors, and then they said we’d never get shelf space in stores.
“I’m proud to say we’ve accomplished all those things in a matter of months,” said Weathers.
Weathers added that Ultra Right isn’t just anti-woke in name - he’s actually putting his money where his mouth is.
“Conservatives have had enough of woke corporations, and they’re fighting back with their wallets,” he said. “We’re doing our part to fight for the causes that matter to our customers by donating a portion of sales to defeating woke school board members across the country.”
Ultra Right has surpassed $1 million in sales, gained over 10,000 customers, and sold 20,000 six-packs within two weeks of its launch.
Its upcoming appearance in stores will bring even greater success.