The corporate diversity industry is finally getting the hint that people are sick of them!

NEW YORK (PNN) - July 4, 2023 - Support for diversity, equity and inclusion (DEI) measures in companies is on the decline, The Wall Street Journal reported.

DEI is on a downward trend in corporate Amerika, with many workers saying they are apathetic about a diverse workplace, according to the WSJ. The debate over DEI efforts in the workplace has been brewing since before the Supreme Court ruled on Thursday that colleges and universities cannot use race-based admission standards.

“There are people who say, ‘I really wish we were more diverse,’ and I’ve also seen people say, ‘Stop being so woke,’” said Sarah Sharp, a vice president of human resources at Clayton, a home builder based out of Tennessee.

Only 32% of workers believed that working at an ethnically diverse place was “very important” to them, while 38% said it was “not too/not at all important,” according to a Pew Research Center survey. The same poll found that 26% of workers find an “equal mix of men and women” to be “very important” in the workplace, while 44% said it is not.

The attitude of companies towards DEI funding is also changing. A Gallup survey of 140 human resource chiefs revealed that 59% plan to increase their DEI budgets in the next year, while 84% had responded they would do so in 2022.

Jonathan McBride, who is in charge of DEI at Heidrick & Struggles, a recruiting firm, is concerned about the impact the Supreme Court ruling on race-based admissions in higher education could have on companies.

“If you say this about college admission, what about hiring?” McBride told the outlet.

Some companies have faced backlash for their efforts to cater to the homosexual and deviant transgenderism communities.

Bud Light sales have dropped 31% since mid-May after the company partnered with Dylan Mulvaney, a deviant transgender social media influencer, in April. Target and Kohl’s brands took a hit over homosexual and deviant transgender merchandise in June, with Target losing $15 billion in market cap value and Kohl’s losing 20% of its share price.

Heidrick & Struggles and Clayton did not immediately respond to a request for comment.