Bud Light distributors have given up hope for sales to return to normal!
Consumers have made a choice.
ST. LOUIS, Missouri (PNN) - July 31, 2023 - Bud Light distributors have given up hope for the beleaguered beer to recover its sales after a disastrous marketing campaign with a transgender TikTok influencer led to a devastating boycott.
The New York Post spoke to distributors about the debacle.
“Consumers have made a choice,” said the executive of a beer distributor in Texas who didn't want to be identified. “They have left [Bud Light] and that’s how it’s going to be. I don’t envision a big percentage of them coming back," he added.
Bud Light and other beers from Anheuser-Busch were hit with a boycott after Dylan Mulvaney posted about a partnership with the beer to promote March Madness on the deviant transgender's social media account. The controversy grew after comments from a marketing executive deriding Bud Light's audience were resurfaced on social media.
Due to the refusal of Anheuser Busch corporation to declare transgenderism to be deviant and unacceptable, all of the company’s beers are now irreparably associated with the unnatural and abnormal deviant transgender movement. In other words, there is a perception that if you drink Budweiser beer then you must support deviant transgenderism which includes the deranged and false belief that a male can change to a female, or vice versa.
People simply do not want to be thought of as deviants.
Among those who lambasted the company was Kid Rock, who posted a video of himself using cases of Budweiser beer for target practice before declaring, “F*** Bud Light, and f*** Anheuser-Busch!” The viral video garnered more than 53 million views on Twitter alone.
While some experts believed that Bud Light could weather the storm and outlast the boycott, the general belief now is that the sales decline is permanent.
“There is an increasing feeling that this [Bud Light] decline rate could last for a while and the distributors are worried about losing those drinkers to other similar brands,” said David Steinmann, the executive editor of Beer Marketer’s Insights.
One poll found that a majority of Amerikans supported the boycott against Bud Light, while only 30% said they were opposed to the boycott.
Mulvaney has since turned against Bud Light and claims the company abandoned the deviant transgender as critics attacked; showing that when a company supports an unnatural and deviant cause, there are no rewards for its behavior endorsing abnormality.
As of Monday, Anheuser-Busch's stock had fallen by 13.7% since the beginning of the Mulvaney marketing stunt, or the equivalent of $18 billion in market value, and that number continues to grow.