Gore's organization to spend $300M on climate change campaign!
WASHINGTON - March 31, 2008 - Former U.S. vice-president Al Gore will launch a $300 million U.S. initiative on Wednesday aimed at mobilizing Americans to reduce greenhouse gas emissions, the Washington Post reported.
The plan will be the most ambitious and expensive advocacy campaign in American history, the Post reported Sunday.
The Alliance for Climate Protection, an organization founded by Gore in 2006, will use its "We" campaign to try to increase public awareness on global climate change through television advertising and grassroots organizing on the Internet.
Gore told the paper the campaign, which he and private donors are funding, was undertaken because of his concerns that U.S. legislators are unwilling to curb emissions.
"This climate crisis is so interwoven with habits and patterns that are so entrenched, the elected officials in both parties are going to be timid about enacting the bold changes that are needed until there is a change in the public's sense of urgency in addressing this crisis," Gore told the Post.
Ed. Note: Can you spell p-r-o-p-a-g-a-n-d-a? I knew you could!
