Creepy new website makes its monitoring of your online behavior visible!
AMSTERDAM, Holland ({PNN) - November 21, 2016 - If you think you are not being analyzed while browsing websites, it could be time to reconsider.
A creepy new website called clickclickclick has been developed to demonstrate how our online behavior is continuously measured.
Dutch media company VPRO and Amsterdam based interactive design company Studio Moniker are the masterminds behind the site, which observes and comments on your behavior in great detail.
The website - which is not harmful to your computer - contains nothing but a white screen and a large green button.
From the minute you visit the website, it begins detailing your actions on the screen in real-time.
The site also encourages users to turn on their audio, which offers the even more disturbing experience of having an English voice comment about your behavior.
Studio Monkier designer Roel Wouters said the experiment was aimed to remind people about the serious themes of big data and privacy.
“It seemed fun to thematize this in a simple and lighthearted way,” he said.
Fellow designer Luna Maurer said the website her own experiences with the Internet had helped with the project.
“I am actually quite Internet aware, but I am still very often surprised that after I watched something on a website, a second later I get instantly personalized ads,” she said.
Maurer explained clickclickclick was designed to make you think about your online behavior.
“What we do is just a little funny: we use a voice, a kind of psychologist who will assign properties,” she said.