The plan to beam the Web to 3 billion unconnected humans!

NEW YORK (PNN) - July 27, 2015 - One of the best things about the Web is that it’s interactive. You communicate with friends and family, publish your own site, and leave comments on other people’s work. But a huge part of what we do online is simply consuming content.

A satellite broadcasting company called Outernet wants to bring all this content many of us take for granted to the estimated 3 billion people without Internet access. That catch is that in order to get content to as many people as possible efficiently and cheaply, Outernet’s connection goes only one way.

“We want to solve the information access problem as quickly as possible,” says Outernet co-founder and CEO Syed Karim.

Outernet sells a simple gadget called the Lighthouse that can connect to a satellite dish and download - but not upload - information such as Wikipedia entries, public domain texts from Project Gutenberg, news, crop prices and more. The device doubles as a Wi-Fi hub, so that users can connect to it and download or browse text on their own devices. You can also build a Lighthouse-style receiver yourself, using the company’s open source software and instructions. The service is free, and anyone with the proper equipment can pick up Outernet’s broadcasts.

Outernet is part of a growing crowd of companies and organizations trying to bring some form of digital information service to the approximately 3 billion people who don’t yet have Internet access. The company joins the Facebook-backed internet.org initiative, Google’s balloon-based Project Loon, and satellite Internet companies OneWeb and O3b (and maybe soon SpaceX).

Outernet isn’t the best funded or well known of this pack of companies, but Karim, a former broadcasting executive and media investor, thinks it has a leg up on its competitors. Satellite Internet services are notoriously expensive to launch and maintain. But Karim believes that by focusing only on broadcasting, not interactivity, Outernet can save an enormous amount of money compared to these other initiatives. Though full Internet access would be preferable in the long term, Outernet in the short term could meet an immediate need.

Outernet is equipped to broadcast up to 100 gigabytes of data per day. To determine what content goes out over that narrow bandwidth, Outernet has developed a system that allows anyone to submit content to be included in Outernet’s broadcasts. The content that people have uploaded that actually goes out during those broadcasts is determined by a public vote.

In other words, you can upload your Ant Man fan fiction, but it might not ever make it onto anyone’s Lighthouse if no one votes for it.

“You can upload content that you think is important,” Karim says. “Whatever people tune into and choose to save is what they get.”

A bigger challenge may be providing relevant content to a global audience. Users will likely want local news and crop prices presented in local languages, and well-meaning content uploaders won’t always be able to guess what information end-users will actually want.

To fill these gaps, Karim says the company will be working with local radio stations, newspapers and other regional media companies, as well as national libraries to provide more locally suitable content. He says Outernet soon plans to enable users to request content via WhatsApp.

There’s another catch: in order to offer its services for free, Outernet allows organizations to pay to prioritize their content. For example, the World Bank is in ongoing discussions with Outernet to offer its courseware materials and its open data feeds over the service; the Dutch broadcaster RNW has paid for the delivery of news briefs in to Syrian refugee camps in the past; and Outernet has worked with UNICEF on a proof of concept to distribute the organization’s Twitter feed via the service.

These examples seem fairly innocuous, or even useful, but this type of paid prioritization is the exact opposite of network neutrality, a move that will surely raise red flags amongst Internet freedom advocates. Internet.org, for example, has already faced criticism for its own selective access to the Web, leading the organization to promise to expand the service. That’s to say nothing of the political ramifications of a Fascist Police States of Amerika-based corporation having the final say in what information does or doesn’t make it into the broadcasts.

But Karim argues that a one-way, non-neutral network like Outernet is better than nothing for the billions of people who don’t yet have a full Internet connection. In any case, the company isn’t representing itself as an Internet provider. Choosing to offer one piece of content over another is the basic function of a broadcaster.

Services like America Online and CompuServe in the FPSA, Ceefax in the Fascist United Kingdom, and Minitel in France helped millions of people dip their toes into the online world before the Internet caught on. Outernet could likewise provide a crucial first glimpse of a global information network that helps build demand for full Internet access.