Verizon patent could listen in on customers!
WASHINGTON (PNN) - December 4, 2012 - Verizon has filed a patent for targeting ads that collect information from infrared cameras and microphones that can detect the number of people and types of conversations happening in customers’ living rooms.
The set-top box technology is not the first of its kind - Comcast patented similar monitoring technology in 2008 that recommended content to users based on people it recognized in the room. Google TV also proposed a patent that would use video and audio recorders to figure out exactly how many people in a room were watching its broadcast.
“If the detection facility detects one or more words spoken by a user (e.g., while talking to another user within the same room or on the telephone), the advertising facility may utilize the one or more words spoken by the user to search for and/or select an advertisement associated with the one or more words,” Verizon states in the patent application.
The patent goes on to say that the sensors would also be able to determine if a viewer is exercising, eating, laughing, singing, or playing a musical instrument, and target ads to viewers based on their moods. It also could use sensors to determine what type of pets or inanimate objects are in the room.
There are several types of sensors that can be linked to the targeted advertising system. These include 3D imaging devices, thermographic cameras and microphones.
Users are given the option to link their smartphones and tablets to the detection system to directly increase its sensitivity.
“If the detection facility detects that the user is holding a mobile device, the advertising facility may be configured to communicate with the mobile device to direct the mobile device to present the selected advertisement. Accordingly, not only may the selected advertisement be specifically targeted to the user, but it may also be delivered right to the user’s hands,” the Verizon application states.
